Charity Social, TV and Print
We want your money, or at least Action Aid, Sport Relief and The Refugee Council do. Nightingale Hammerson Jewish Care Homes just want your relatives. To stand out in a crowded marketplace, we used humour and the selfish truth that it’s nice to be thanked for a good deed for Action Aid, a courageous, sporty hamster for Sport Relief and spot-on Jewish humour for Care Home ads, aimed solely at a Jewish market. Oy Vey.
The Refugee Council, though, was a serious matter. This is work that ambushes.