Skins POS and OOH

A campaign for Sports Compression Wear that puts the squeeze on competitors by owning its position as the original, leading brand. Using clever humour and classic art paired with Skins’ classic products was a way to get the brand to stand out in a marketplace overrun with images of ‘human’ athletes.

Slam dunking POS in upmarket department stores. 

Cross tracks OOH at Hampstead overground station, designed to reach art aware consumers who may be on their way for a cheeky dip in the Ponds on Hampstead Heath.

When you’ve just finished shaking your booty in an exercise class, Skins’ changing-room poster-girl will hopefully make people smile and shop for our Compression Wear, on the way home.

It’s all about the strategy. Cleverly placed OOH on Tottenham High Rd near the NFL stadium, pairing the art of American football with the art of Sports Compression Wear.