Skins POS and OOH

A campaign for Sports Compression Wear that puts the squeeze on competitors by owning its position as the original, leading brand. Using clever humour and classic art pared with Skins’ classic products was a way to get the brand to stand out in a marketplace overrun with images of ‘human’ athletes.

Cross tracks OOH at Hampstead overground station, designed to reach art aware consumers who may be on their way for a cheeky dip in the Ponds on Hampstead Heath.

Slam dunking POS in upmarket department stores 

It’s all about the strategy. Cleverly placed OOH on Tottenham High Rd for the annual NFL game at the Spurs stadium, pairing the art of American football with the art of Sports Compression Wear.

When you’ve just finished shaking your booty in an exercise class, Skins’ changing-room poster girl will hopefully make people smile and shop for our Compression Wear, on the way home.