Imagineering

A TV and poster campaign for the artist Ryan Gander to promote a fictional government initiative to encourage creativity. For the campaign to feel authentic, Ryan insisted that a creative team worked on his gift of a brief, come up with and then execute their ideas in the language of an advertising agency.

Imagineering was the title of Ryan Gander’s 2014 exhibition in Paris, Manchester and Tokyo, where the fictional TV ad was shown along with the poster.