McDonald’s wanted to get more teenagers through the Golden Arches in Istanbul.
They created McBuddy Meals - special 2for1 offers for teenagers. And we created the McBuddy App.
A mobile phone App that shows a real-time map of people looking to pair-up to get the offers.
‘You don’t have to be friends’ to share a McBuddy Meal, you can just turn up with anyone and get a McFree lunch.
An interactive campaign Nudging teenagers to get the McBuddy Meal App.
Who doesn’t love getting more for their money?
McDonald’s Maximiser Deals help people do just that, with tasty deals on meals and entertainment too.
Pop-ups ads with a movable slider show what you can get for your money, from burgers and free tickets, to meal deals and brilliant partner offers on going out.
So you can eat out, then go out out on McDonalds.
The maximizerdeals.com site also uses a slider, to show where to find McDonald’s restaurants and all the other places offering deals that help you to ’Maximize’ your money.
